Toyota C-HR+: 86 vehicles, one powerful launch

With the introduction of the new Toyota C-HR+, Toyota takes the next step in its electric journey. A model that not only advances technologically, but also needs to stand out visually from the very first moment, both on the road and in the showroom.
This launch aligns seamlessly with Toyota’s business campaign “Ready for the real work”, where reliability and usability go hand in hand with the appeal of electric driving.

For this visual impact, Louwman & Parqui once again partnered with Zenith Graphics, a collaboration built on over 20 years of trust, quality, and consistent execution.

Visibility from day one

For this launch, we developed a promotional striping set designed to enhance the visual presence of the Toyota C-HR+.
The focus was on immediate recognition and impact, without compromising the design of the vehicle itself.

A visual layer that strengthens the model while highlighting the forward-thinking and desirable character of electric driving, fully in line with “Ready for the real work”.

From design to installation across 86 vehicles

What makes this project stand out is both its scale and execution. Our team traveled to the Netherlands to install the striping across all 86 vehicles. Each vehicle was finished with the same level of precision, resulting in a consistent and recognizable fleet, ready for immediate deployment.

A combination of preparation, craftsmanship, and efficiency, essential in projects where timing and uniformity are key.

Impact on the road and in the showroom

The vehicles were immediately deployed for showroom introductions and first customer interactions.
A strong and consistent visual approach ensures one clear story,visible on the road and convincing up close. A story that shows the Toyota C-HR+ is not only ready for the real work, but also represents a next step in electric mobility.

A powerful launch, supported by the right visuals.