Wit-Gele Kruis pioneers with PVC-free fleet graphics

Wit-Gele Kruis is taking a significant step toward sustainability with the introduction of PVC-free graphics for its entire fleet. Through a collaboration with Zenith Graphics and 3M, it is presenting the first large Flemish vehicle fleet to adopt this environmentally friendly solution. The new film contains no PVC, plasticizers, or chlorine and is produced sustainably using green energy and solvent-free inks. A perfect match with Wit-Gele Kruis’ sustainability strategy.

Author: Brent
Date: 03.04.2025
Reading time: 4 minutes

Author: Brent
Date: 03.04.2025
Reading time: 4 minutes

An innovative collaboration with impact

With over 6,000 active vehicles in Flanders, Wit-Gele Kruis plays a key role in the healthcare sector and on the roads of Belgium. The recognizable yellow graphics contribute to the visibility and professionalism of the organization. Following the recent logo refresh, this was the ideal moment to equip the fleet with sustainable graphics. Zenith Graphics, acting as an expert in the application of innovative films and fleet branding, ensures the high-quality execution of this project.

This collaboration is a perfect example of how sustainability and functionality can go hand in hand: this PVC-free film is not only better for the environment but also a future-proof solution for organizations looking to reduce their ecological footprint.

Electric Renault 5s strengthen green ambitions

In addition to the PVC-free graphics, Wit-Gele Kruis is making another sustainable choice: the introduction of the electric Renault 5 as a service vehicle for logistics operations. These cars are used in Limburg and Antwerp for small deliveries, transport of blood samples, and installation of personal alarm systems. This move is part of the transition to sustainable mobility solutions in our society.

Sustainability as a core value

However, this shift is more than just an ecological measure, according to Wit-Gele Kruis: “We want to remain at the forefront as an organization, both in healthcare innovation and corporate social responsibility. The collaboration with Zenith Graphics helps us achieve this in a sustainable way.”

The PVC-free film not only offers environmental benefits but also guarantees UV resistance and a lifespan of up to six years. Leasing partner Belfius supports this sustainable transition, ensuring that Wit-Gele Kruis is making a sound investment in a greener future.

With these initiatives, Wit-Gele Kruis, in collaboration with Zenith Graphics, demonstrates that innovation and sustainability are the future for both the healthcare sector and mobility in Belgium.