Cases The end of an era for the Audi TT

The end of an era for the Audi TT

Audi reached out to us with a unique proposition – to commemorate the final chapter of the Audi TT model, scheduled to conclude its 25-year production run in 2023. After evaluating several proposals, the client ultimately settled on ‘The lasTT’ as the fitting name for this limited edition, combined with some unique graphics.

Author
Dries
Date
30.01.2024
Reading time
3 minutes
Share
Author
Dries
Date
30.01.2024
Reading time
3 minutes
Share

Decorative and functional elements

Our role encompassed crafting premium elements for ‘The lasTT’ series:

  • Exterior Badge: Utilizing kromex technology to ensure a sleek and premium appearance.
  • Interior Badge: Numbered from 1/25 to 25/25, designed for placement on the center console, matching the premium aesthetic using kromex.
  • Aluminium Door Sills: Replacing the original sills, these were also numbered, maintaining authenticity and exclusivity.
  • Premium Welcome Box: Curated to include an Audi Sport watch, a genuine carbon key case (supplied by Audi), and the exclusive exterior badge, all tailored in three distinct colors (blue, red, and white) to match the vehicle’s color.

Color scheme

The lastTT was set to produce in 3 different colors, white, blue and red. Every element we made was reproduced in these three color variants to match the specific vehicles’ colors. The badges, the aluminum door sills, even the premium welcome box was number and coloured according to the vehicle’s color.

Distribution

To enhance the satisfaction of the customers, we took care of the entire process from design to installation. Additionally, we organized the distribution of the tailor-made Premium Welcome Box to each dealer, aligning with the specifics of the vehicle sold. The result was not just a product, but a complete experience, with heightened customer satisfaction, and a comprehensive support journey from start to finish. The ‘the lasTT’ series for AudiTT exemplifies our commitment to delivering excellence in design, production, and customer satisfaction.