Zenith Graphics wraps more than 4000 vehicles

We are proud to be a part of the production of the Toyota vehicle fleet, which is an official partner of the 2024 Olympics. We have produced the fleet decorations for all Toyota fleet vehicles for the Olympic and Paralympic Games in Paris. As the vehicles transport athletes, officials, and dignitaries to and from the games.  

Fleet Graphics 

During the Paris 2024 Olympic and Paralympic Games, all fleet vehicles, including the electrified fleet and advanced mobility solutions, will feature a specially designed visual identity. The design will emphasize multi-path approach to carbon neutrality, with each technology represented by specific colors. 

Hydrogen in blue, electric vehicles in green and hybrid in purple. The blue stands for hydrogen, as hydrogen is made from the water molecule. Green for battery vehicles, which are a symbol of ecology and zero emission. And lastly purple for hybrids and plug-in hybrids, which are also fundamental technology for decarbonation.  

This highlights the multi-technology approach to carbon neutrality through specific colours for each technology. This design was created from graphic elements borrowed directly from the Look of the Games (The “Look of the Games” is the visual identity that will guide spectators, athletes, volunteers and everyone else involved in the Games throughout the event with visual elements like gradients, stripes, dots, etc.). The result is a strong visual link between the Games and all related events both inside and outside the venue. We’ve emphasised the dynamic character of the vehicles with a fluid design that includes high-gloss stripes and matte badging.